This page counts confirmed visible browser visits, with the domain, visit time, referring website hostname, broad browser/device/operating-system categories and supplied campaign tags. Reloading or navigating during the same visit is grouped using a temporary, domain-specific keyed value. Raw IP addresses and full browser user-agent strings are not stored in the analytics database. Avoid putting personal details in campaign tags.
Temporary live activity indicators tell Serallo when someone is viewing this domain’s landing page or checking out. Checkout activity starts when you choose to buy or lease. These indicators contain no customer or order details and expire within a minute without a visible-page update. Temporary visit keys are discarded after 30 minutes of inactivity. No new analytics cookie is needed for this basic measurement.
Optional analytics recognise this browser on this domain and measure visible time and interactions. They are off until you enable them. A random, host-only visitor cookie and your preference last up to 90 days; the visitor identifier is stored as a domain-specific keyed hash. It is not used to identify you across different parked domains. Browser privacy signals (DNT/GPC) are respected. Disabling analytics stops future measurement; it does not automatically erase earlier records.
Analytics visit and interaction records are removed after 90 days.
Separate server-level landing request logs record the requested domain, UTC time, GET or HEAD method, the network IP address observed by the server, and a browser user-agent string limited to 1,024 bytes. They include repeat requests and automated clients, and are recorded regardless of the optional analytics preference or DNT/GPC signals. These logs are available only in the authenticated administration panel and are retained for 30 days. They do not collect cookies, query strings, authorization headers or referring URLs. Browser, operating-system, device and bot labels are estimated locally from the user-agent text; IP addresses may be shared by proxies or VPNs and do not establish identity or exact location. No automatic third-party IP enrichment is performed. If an administrator follows an external IP lookup link, that service receives the selected IP address.
Contact: tom@serallo.co.uk.